Instagram marketing facts

Build your brand with Instagram.

Facts that you have to consider when planning your next marketing campaign on Instagram.

MEDIA LIKES

61% of Instagramers like at least 1 media/day and more than 30% like over 10 media/day

COMPETITIONS

70% of Instagramers have already taken part in a contest or might do so. 33% of them think that the easiest way to enter is to post on an official hashtag.

BRAND EXPOSURE

70% of Instagramers have already looked for a brand on Instagram. 41% follow or would follow a brand to benefit from special offers.

37% of Instagramers follow between 1 to 5 brand accounts. 32% of Instagramers follow more than 5 brand accounts

YOUR CLIENTS

64% of Instagramers are women, 36% men. 73% of Instagramers are between 15 and 35 years old

POSTS

76% of Instagramers declare that receiving likes encourages them to publish more. 65% of users would feel flattered or honoured if a brand liked one of their post

PROFESSIONALS

48% of Instagramers are professionals. 46% of Instagramers have higher education degrees

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